Shopping first originated with various stores in the mall. Soon after people began buying computers, the stores made on-line websites with their frocks to be sold via the internet. Now, the time has come for a new phenomenon. Shopping has now turned mobile, and people are searching the stores via their smart phones.
Cell-phone technology is changing the way retailers are ringing up sales. Shoppers everywhere no longer have to venture into their favorite stores to pick out the newest items. They simply have to grab their cell phone and punch in a credit card number. The convenience is undeniable.
CEO of Precent-Mobile David Harper said, "The future is not the Web but mobile devices."
Smart phones such as iPhones, Androids and Symbians have released "apps." These apps serve as a type of boutique set up in a virtual mall. They mix entertainment with retail. Some stores have not yet been made into apps, but have a mobile site which is a pared-down Web site. They allow shopping to be effortless, especially on such a small screen.
Sullivan concludes that he tested mobile shopping out for himself and was pleased with the results. I have never bought anything from my phone, but have browsed apps for my favorite stores. I must say that it is more difficult than online shopping due to the smaller screen and no keyboard. The perk is that no matter where you are, you can shop. Sales and discounts are included in mobile shopping. Technology is constantly changing and mobile shopping will only improve. One day I will be able to say that I ordered my new pair of jeans off my iPhone.
But don't you need to try them on first?
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